Second Story Blog

Reducing Waste One Bag at a Time

Reusable tote bags, have you ever received one? Chances are most of you reading this have. Reusable grocery tote bags and promotional totes are rising as one of the top products in the promotional industry and for good reason. Not only are custom tote bags perfect, memorable, and an inexpensive way...
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Festive Stress and What to Do About It

Festive stress: It may be a new phrase to some, but it’s a phenomenon that’s all too familiar to many. The holidays can be downright hectic sometimes, causing undue stress between shopping, maneuvering big crowds, choosing gifts for others, worrying about money, cleaning, cooking and dealing with...
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New Look, New Function

Have you noticed the new look of our website? We love it and hope you do, too! We’re constantly working to make your customer experience better, and one of the biggest elements we’ve been developing lately is our sitewide design tool. Now you can add your own customization to nearly every...
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Top Summer Promotional Products

Kick off summer with great promotional items! The official start of summer is still 17 days away, but it already feels like the season has turned for many of us thanks to warm weather, longer days and plenty of outdoor events. With more community events like parades, concerts, festivals, outdoor...
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Sun Safety Tips

Did you know that May is Skin Cancer Awareness Month? As we unofficially kick off the summer season with Memorial Day next week, it’s important to understand sun safety guidelines and prioritize them during the hot months when the sun’s rays are the strongest.  Skin cancer is the...
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Countering Promotional Myths

You know the saying: You can’t believe everything you hear. It’s true — including what you hear about promotional products. Promotional items have actually been around since George Washington’s election in the 1700s, so there’s been a lot of time for myths to form....
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Help Your Staff Maximize Time Off

Many people can attest to the fact that time away from the office is really beneficial, in more ways than one: It improves health and motivational longevity, increases productivity upon return and contributes to better overall well-being. Essentially, the time can leave employees feeling refreshed...
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Custom Products that Feature Retail Packaging

Packaging has a significant impact on customer behavior when it comes to buying retail items: The more attractive the packaging, the more likely the customer will pick up and choose to purchase the item over another. Why? Because the quality of the packaging gives the person an indication of the...
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Grow Your Business with Lip Balm

Lip balm: It’s one of our favorite products to talk about because it’s such an incredible promotional item. There’s so much to love about it! It’s extremely versatile, available in a wide variety of options and we offer a high level of quality that will make your name proud.To demonstrate just how...
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Our Favorite Holiday Traditions

Nearly everyone has traditions they love to keep around the holidays, whether from childhood or from a desire to start something with their own family. By nature, they evoke nostalgia and promote closeness between family members as people remember the importance of maintaining relationships with...
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Create Your Own Masterpiece

A couple months ago, we launched our new design tool! Available on select products, it allows customers to design the selected product online with an image and/or text of their choice. We’re excited about it and think it’s a great addition!  Here are some of the benefits this tool...
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Why Giving Client Gifts is Important

A few weeks ago, we shared ideas for holiday gifts to give employees, and those ideas can translate well to gifts for clients this holiday season. As you think about what gifts to give your clients, however, it’s good to consider why giving them a gift is so important. Here’s a list a...
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Employee-Loving Holiday Gifts

With the holidays approaching, managers are likely starting to think about employee gifts. What’s something that will show appreciation in a professional, useful and meaningful way? We’ll admit that buying a really great gift can be tough. Your choice in gift can say a lot about how you feel about...
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Branded vs. Promotional

There are millions of products out there, and while they all have unique characteristics, most of them can be separated into two categories: branded items and promotional items. Now the question becomes: How do you know when to use which? Branded items are generally perceived as having higher...
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Next Stop: Amusement Park Fun

Summer is the time for fun! One of the best ways to enjoy it is going to a theme park. Most of us have experienced at least one, and it’d be safe to say they provide a thrill that can be tough to beat. The Travel Channel compiled a list of America’s top ten amusement and water parks...
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Why Social Media is Must

For thousands of businesses, social media is a no brainer. To them, having a social media presence is a logical extension of their website that fosters interaction with customers. For others, social media isn’t so important. It should be enough to have great content on your website, right?...
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Reasons to Support USA-Made

With Memorial Day coming up and May being Made in the USA Month at Second Story, it’s timely to consider USA-made products. Most people would agree that it’s nice to buy items manufactured in the U.S., but when compared to a similar imported good, what are the reasons that...
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Take the Quiz: Promo Products Trivia

Across generations, promotional products rank first among effective forms of advertising — so how well do you know your promotional facts regarding national trends? Better yet, how well do you know your promotional facts about Second Story Promotions? Test your knowledge!What are the most commonly...
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Tips for Long Days at Work

For one reason or another, some days our jobs demand longer hours than our usual work schedule, which can create more stress and fatigue than we’d like to admit. Is it possible to get through those long days AND be productive? Actually, it is — here are some tips that will help make this...
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5 Tips for Boosting Employee Morale

Positive employee morale is a huge contributor of a great company culture, and a great company culture will both attract and retain quality employees who enjoy having fun but are also productive. So the question is: How do you ensure your employees are getting the morale boost they need? Try these...
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Best Winter Vacation Spots

We love the fall weather around here, and how can you not? It offers beautiful foliage, crunchy leaves, bonfires, and crisp air that’s just the right temperature. Unfortunately, it doesn’t take long for the weather to turn cold, especially in the Midwest and northern regions of the...
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7 Fundraising Ideas

With October being Breast Cancer Awareness Month, it brings up the importance of fundraising for any great cause. But how to do it? That can be a challenging question to answer sometimes. Fortunately, here are some fantastic ideas provided by Youthworks — from pranks and events to...
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Why Summer is Good for You

Love summer? There’s even more reason to love it thanks to science! Check out these fantastic facts about the benefits this season brings: People eat more fruit. Higher temperatures and a greater availability of fruit make it easier to eat the recommended five portions of fruit and...
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What Makes a Great Company?

There are thousands of companies out there, from start-ups to longstanding legacies, and all of them want to be successful. However, we all know that success isn’t always easy — so what makes a great company? We want to share some of the characteristics of a thriving company...
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The Truth about Promo Products

As a promotional products distributor, we understand that promotional products are effective — but sometimes we forget how effective they are. Not only do they work, but they work really well! Keep these facts in mind if you’re a business considering an investment in promotional...
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50+ New Summer Items

Our last blog post highlighted some awesome travel ideas specific to state, so we thought we’d follow up by sharing some of our new summer items that you can take with you or use right at home! We’ve added more than 50 new items to get you excited about promoting your brand in a fresh...
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Travel Must-Dos for the Summer

Planning to travel this summer? It’s a fantastic time to see and do new things, and we’ve got some suggestions for where to adventure next! We’ve been inspired by the Huffington Post, which recently published a list of one standout experience people should have...
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Summer Lovin’ Promotional Items

Spring is here and summer is just around the corner, which means it’s time to plan for those summer promotions! According to Statistic Brain, swimming and water sports are among the most popular summer vacation activities at 49% after shopping (54%) — so if you notice several...
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Color’s Effect on Purchases

Did you know that 85% of shoppers say color is the main reason for buying a certain product? According to a Kissmetrics blog, colors affect purchases in a number of ways. Because of this, it’s important to consider color when marketing products, especially those that are new.  Here...
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Favorite Springtime Activities

What are your favorite outdoor activities in the spring? Maybe there’s something you just can’t wait to do once spring is here to stay? Team members here at Second Story Promotions have a few ideas of their own — so we’ve pulled together a great list of things...
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Dying for Spring?

With what seems like a long, cold winter in Iowa, we are ready for spring! We’re looking forward to it so much that we’ve already picked out some fun spring items to keep reminding ourselves there is hope for warmer weather soon!  Check out our outdoor section for coolers as you...
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Committed to Customer Service

We hope everyone who has worked with us, whatever the size or details of the order, has been able to see our commitment to customer service. It’s our utmost priority to make sure your experience with us is the best. In fact, we recently changed our logo with a tagline that more directly speaks...
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Our Favorite Holiday Pins

It’s so much fun getting in the spirit of the holiday season — and we want to share it with you! Check out our holiday Pinterest page that shows inspiration for new baking, decorating, and other fun ideas. Here are some of our favorite holiday pins that you can enjoy with family,...
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10 Trendy Tech Items for the Holidays

It's easy to get excited about tech items (at least for us), which makes them great for the holidays! They're functional and fun, and oftentimes they make life a little easier. Here are our top ten picks for tech items for the holidays: Deluxe Cell Phone and Tablet StandThis deluxe stand features...
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One of the Best Places to Work

We love working at Second Story Promotions! We know we're biased, but it's truly one of the best places around. There are a lot of things that make this place unique, so we've compiled a fun list that tells of how people know they work here.  You know you work at Second Story...
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Fighting Allergies in the Change of Seasons

Adjusting to the change in seasons always takes a little time in Iowa, where Second Story Promotions calls home. Fortunately, for those who’ve lived here long enough, we’ve figured out how to keep allergies and sickness at bay — at least as much as possible. We’ve chosen some...
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From One of the Experts

Who knows more about our products than anyone else? Our sales representatives! Jake McClimon is one of them, and here's what he has to say about working at Second Story Promotions:What's the best part about being a sales rep for Second Story Promotions?The best part is helping customers find the...
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Obnoxiously Friendly

Ever run into an old friend who always seems to show off? Or have a relative who likes to give advice without you asking? That's us, but in the very best sense. Here at Second Story Promotions, we consider ourselves obnoxiously friendly — we are so committed to customer satisfaction that at...
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