Second Story Blog

Free Experiences for Your Summer Vacation

Going on vacation this summer? Visit one of the nation’s most-visited cities and choose activities you’ll love that don’t cost a thing. Here’s the scoop on what free experiences you can enjoy in each place! Chicago, IL Lincoln Park Zoo: Explore, learn and connect at...
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July is Ice Cream Month

I scream, you scream, we all scream for ice cream! July is National Ice Cream Month! This fun celebration was established in 1984 by President Ronald Reagan, with the third Sunday of the month being National Ice Cream Day. He recognized that more than 90% of the U.S. population enjoys this sweet...
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Top Summer Promotional Products

Kick off summer with great promotional items! The official start of summer is still 17 days away, but it already feels like the season has turned for many of us thanks to warm weather, longer days and plenty of outdoor events. With more community events like parades, concerts, festivals, outdoor...
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Sun Safety Tips

Did you know that May is Skin Cancer Awareness Month? As we unofficially kick off the summer season with Memorial Day next week, it’s important to understand sun safety guidelines and prioritize them during the hot months when the sun’s rays are the strongest.  Skin cancer is the...
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Honoring the Red, White and Blue

If you look at the calendar, you’ll notice there are several holidays coming up that celebrate the United States in some way. Let’s take a quick look at the dates for 2018 and what the celebrations mean: Armed Forces Day – Saturday, May 19A day to thank military members for their...
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2018 Promotional Trends

Want to get creative with your promotions in 2018? Good news: This year’s trends provide more room for creativity than ever before. Let’s take a look at them, along with a product we offer that’d be a great match for each: Trend 1: Brand recognition is powerful. People are...
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What Story are You Writing?

Everyone’s life is a story that’s constantly unfolding, and we each get to play a role in writing it. Sometimes it feels like an elaborate process in which we can take our time, and other times it feels more like a scribble, with the busyness and rush that life can bring. Either way,...
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Get Ready for National Nurses Week

Did know that nursing is the nation’s largest health care profession? National Nurses Week takes place May 6-12, ending on Florence Nightingale’s birthday, with events held throughout the U.S. to honor the work of nurses and educate the public about their important, sought-after role in...
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Low Prices All Year Long

Did you know we offer Everyday Deals on our website? These deals are designed to save you money every day of the year! As with all of our items, you can customize them based on your company’s goals and promotional vision. Let’s take a look at some of them: High Quality Stereo Earphones...
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Countering Promotional Myths

You know the saying: You can’t believe everything you hear. It’s true — including what you hear about promotional products. Promotional items have actually been around since George Washington’s election in the 1700s, so there’s been a lot of time for myths to form....
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April is Stress Awareness Month

Feeling stressed? Well, you’re not alone. According to The Global Organization for Stress, 75% of adults worldwide say they feel moderate to high levels of stress on a regular basis. The issue can be attributed to a variety of causes, with the top two being job pressure and money in the U.S.,...
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Prepare for Root Canal Awareness Week

If your dental office performs root canals or refers patients to endodontists, it’s time to start thinking about Root Canal Awareness Week happening May 6-12! This particular week is designed to focus on four things: 1) supporting endodontists as root canal specialists, 2) educating patients...
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Help Your Staff Maximize Time Off

Many people can attest to the fact that time away from the office is really beneficial, in more ways than one: It improves health and motivational longevity, increases productivity upon return and contributes to better overall well-being. Essentially, the time can leave employees feeling refreshed...
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March Promos that Don’t Need Luck

Whether or not you actually have Irish ancestry doesn’t seem important on St. Patrick’s Day, as people of all backgrounds enjoy the camaraderie that comes with the March 17th celebration. Green apparel abounds, drinks are plenty and spirits are high! St. Patty’s Day is also a fun...
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Favorite Finds from PPAI

A few of our team members traveled to Las Vegas last month to attend The PPAI Expo at the Mandalay Bay Convention Center. Talk about promotional products! Of all the products we saw at the show, we thought we’d share our ten favorites, which are now available on our site: #1: Happy Face...
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Custom Products that Feature Retail Packaging

Packaging has a significant impact on customer behavior when it comes to buying retail items: The more attractive the packaging, the more likely the customer will pick up and choose to purchase the item over another. Why? Because the quality of the packaging gives the person an indication of the...
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Spread Some Love this February

Valentine’s Day is around the corner, and while it brings with it romance, cards, flowers and dinner plans, it doesn’t have to be celebrated only by the lovebirds you know. Take advantage of the occasion by telling your employees or clients just how much you love working with them....
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How to Maximize Your Trade Show Experiences

It’s a new year and a new trade show season, and we want to arm you with some tips to help you maximize the shows you attend this year! Before the ShowBeing prepared for a show is crucial to having a successful one that is worth the investment. Here are some action steps to consider and...
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Grow Your Business with Lip Balm

Lip balm: It’s one of our favorite products to talk about because it’s such an incredible promotional item. There’s so much to love about it! It’s extremely versatile, available in a wide variety of options and we offer a high level of quality that will make your name...
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Our Favorite Holiday Traditions

Nearly everyone has traditions they love to keep around the holidays, whether from childhood or from a desire to start something with their own family. By nature, they evoke nostalgia and promote closeness between family members as people remember the importance of maintaining relationships with...
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Trade Show Giveaways for Booth Engagement

Attending a trade show is certainly an investment, and to make it one that’s beneficial to your brand, you want to motivate people to stop at your booth to engage with you. How do you do so? Here are some types of items that have proven successful:  Samples. Are you introducing a new...
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Our Top Holiday Picks

With Thanksgiving under our belts and December just a few days away, it’s safe to say it’s officially the holiday season. Bring out the lights, the music, the tree, and decorations! It’s the most wonderful time of the year, and it’s only right to spread the cheer with those...
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Create Your Own Masterpiece

A couple months ago, we launched our new design tool! Available on select products, it allows customers to design the selected product online with an image and/or text of their choice. We’re excited about it and think it’s a great addition!  Here are some of the benefits this tool...
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Why Giving Client Gifts is Important

A few weeks ago, we shared ideas for holiday gifts to give employees, and those ideas can translate well to gifts for clients this holiday season. As you think about what gifts to give your clients, however, it’s good to consider why giving them a gift is so important. Here’s a list a...
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