Second Story Blog

Throwing a Holiday Party?

Are you planning a company party for the holidays this year? Whether your staff is large or small, getting together to celebrate the season should be a highlight of every year.Here are some ideas for making your celebration one that people will tell others about:Raffle tickets with prizes. Hand out...
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Boost Your Name with Brand Association

A brand is a customer’s perception of a business, and great brands are often recognized instantly by consumers when they see the company logo. If you’re trying to build your own brand, associating with one that’s already well known is a smart strategy, as it’ll make you more top of mind for people...
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Holiday Travel Tips

Planning to travel during the holidays? You’re not alone — roughly 107 million Americans have plans to travel 50 miles or more in the December 23–January 1 time frame. About 90% of that travel is on the road, but no matter the travel medium, holiday travel can be synonymous with a major headache....
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Your Holiday Gift Guide

Deciding on the right gift for your customers, co-workers or peers is one of the challenges of the holiday season. Not to worry — we’ve compiled a little gift guide to make things a bit easier for you! Whether the people you have in mind err on the side of minimalism or extravagance, there’s a...
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Festive Stress and What to Do About It

Festive stress: It may be a new phrase to some, but it’s a phenomenon that’s all too familiar to many. The holidays can be downright hectic sometimes, causing undue stress between shopping, maneuvering big crowds, choosing gifts for others, worrying about money, cleaning, cooking and dealing with...
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Knock Their Socks Off

Everybody wears socks. They’re a daily essential — which brings up a relevant question: Have you thought about trying them as a promotional item for your company? They’re made to be used and serve as a creative way to get your name out there for others to see. Usefulness is huge, considering that...
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What Thanksgiving Teaches Us About Promotions

With only eight days left in October, Thanksgiving is approaching — and it’s one of those holidays people love for the amazing food, great company and lively conversation it brings. There’s nothing quite like a big turkey and some pumpkin pie to bring people together. Beyond that, what’s one of the...
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Last-Minute Halloween Promotions

What’s spooky and frightful yet full of delight? Our Halloween-inspired products! If you don’t have anything to promote your brand for the season yet, not to worry — you still have time to order a promotional item that’ll get others screaming about you (in a good way, of course).Get creative with...
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Need Help With Promotional Ideas?

Need help finding ideas for your next event? Well you came to the right place. Our Idea Center offers hundreds of ideas for over 40 different events! Not only does our website offer tons of ideas, it also offers a Design Tool that will allow you to upload your personal or company logo directly to a...
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Celebrate Be Kind to Humankind Week

No act of kindness, no matter how small, is ever wasted.We believe this statement said by Aesop more than 2,000 years ago still holds true today, and Be Kind to Humankind Week is the perfect opportunity to let kindness win the day. This week-long global observance occurs every August 25-31 and...
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Pair Promotional Items with Social Media

It’s certainly no secret that social media has a huge presence in people’s lives today. It involves daily interaction for many, offering a place to share a wide variety of experiences. In fact, there are 2.2 billion actively monthly users on Facebook, 1 billion on Instagram and 328 million...
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New Look, New Function

Have you noticed the new look of our website? We love it and hope you do, too! We’re constantly working to make your customer experience better, and one of the biggest elements we’ve been developing lately is our sitewide design tool. Now you can add your own customization to nearly every...
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Free Experiences for Your Summer Vacation

Going on vacation this summer? Visit one of the nation’s most-visited cities and choose activities you’ll love that don’t cost a thing. Here’s the scoop on what free experiences you can enjoy in each place! Chicago, IL Lincoln Park Zoo: Explore, learn and connect at...
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July is Ice Cream Month

I scream, you scream, we all scream for ice cream! July is National Ice Cream Month!This fun celebration was established in 1984 by President Ronald Reagan, with the third Sunday of the month being National Ice Cream Day. He recognized that more than 90% of the U.S. population enjoys this sweet...
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Top Summer Promotional Products

Kick off summer with great promotional items! The official start of summer is still 17 days away, but it already feels like the season has turned for many of us thanks to warm weather, longer days and plenty of outdoor events. With more community events like parades, concerts, festivals, outdoor...
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Sun Safety Tips

Did you know that May is Skin Cancer Awareness Month? As we unofficially kick off the summer season with Memorial Day next week, it’s important to understand sun safety guidelines and prioritize them during the hot months when the sun’s rays are the strongest.  Skin cancer is the...
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Honoring the Red, White and Blue

If you look at the calendar, you’ll notice there are several holidays coming up that celebrate the United States in some way. Let’s take a quick look at the dates for 2018 and what the celebrations mean:Armed Forces Day – Saturday, May 19A day to thank military members for their patriotic service,...
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2018 Promotional Trends

Want to get creative with your promotions in 2018? Good news: This year’s trends provide more room for creativity than ever before. Let’s take a look at them, along with a product we offer that’d be a great match for each:Trend 1: Brand recognition is powerful. People are attracted to brands that...
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What Story are You Writing?

Everyone’s life is a story that’s constantly unfolding, and we each get to play a role in writing it. Sometimes it feels like an elaborate process in which we can take our time, and other times it feels more like a scribble, with the busyness and rush that life can bring. Either way,...
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Get Ready for National Nurses Week

Did know that nursing is the nation’s largest health care profession? National Nurses Week takes place May 6-12, ending on Florence Nightingale’s birthday, with events held throughout the U.S. to honor the work of nurses and educate the public about their important, sought-after role in the health...
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Low Prices All Year Long

Did you know we offer Everyday Deals on our website? These deals are designed to save you money every day of the year! As with all of our items, you can customize them based on your company’s goals and promotional vision. Let’s take a look at some of them:High Quality Stereo Earphones with...
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Countering Promotional Myths

You know the saying: You can’t believe everything you hear. It’s true — including what you hear about promotional products. Promotional items have actually been around since George Washington’s election in the 1700s, so there’s been a lot of time for myths to form....
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April is Stress Awareness Month

Feeling stressed? Well, you’re not alone. According to The Global Organization for Stress, 75% of adults worldwide say they feel moderate to high levels of stress on a regular basis. The issue can be attributed to a variety of causes, with the top two being job pressure and money in the U.S., as...
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Prepare for Root Canal Awareness Week

If your dental office performs root canals or refers patients to endodontists, it’s time to start thinking about Root Canal Awareness Week happening May 6-12! This particular week is designed to focus on four things: 1) supporting endodontists as root canal specialists, 2) educating patients...
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Help Your Staff Maximize Time Off

Many people can attest to the fact that time away from the office is really beneficial, in more ways than one: It improves health and motivational longevity, increases productivity upon return and contributes to better overall well-being. Essentially, the time can leave employees feeling refreshed...
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