Why partner with us for your promotional needs?
At Second Story Promotions, we're all about enhancing your brand and helping you grow your business. Customized quotes, samples, in-house design, online company stores — all of our services are designed to save you both time and money. We do the work so you don't have to.
We're proactive in offering you customer solutions and providing the best in product quality. You can trust us to give you a personalized approach with our innovative sales expertise, meeting all your needs in one place.
The opportunities for promotional items are endless: thanking your customers, highlighting your services, directing traffic to your social media sites, announcing upcoming events or sponsoring community initiatives. We'll help you discover what works best for your business to ensure its continued success.
Did you know?
- There are five R’s of promotional products that help communicate how consumers respond to them: reach, recall, resonance, reaction, and relativity.
- Reach – Does the product offer adequate exposure?
- Regarding frequency of exposure, 50% of all consumers polled said they come in contact with promotional products most of the time or at all times each day (28% and 22%, respectively).
- Regarding length of exposure, 43% of women and 38% of men keep a promotional product anywhere from one to five years, and 23% of men keep one for 11 or more years.
- Regarding range of exposure, 48% of respondents gave the item to someone else right away, and 41% did so after using it. In both situations, passing on the item extended the brand’s reach.
- Recall – Does the product create high brand awareness?
- When asked without options given, 83% of consumers remembered at least one brand and 23% remembered at least one message from promotional products given to them. When asked with options given, an average of 90% recalled branding correctly and 80% recalled messaging correctly.
- Regarding the staying power of products, 50% of men and 46% of women keep promotional products carried on the person, and 45% of men and 52% of women keep products used in the kitchen.
- Resonance – Does the product foster a favorable attitude?
- Emotions determine whether or not a relationship is ensuring between a brand and consumer, and 71% of participants identified “happy” as their emotional response to promotional products.
- Regarding reasons to own a promotional product, 85% of recipients felt they were useful to have (on its own, 92% of the Silent Generation felt this way).
- Eighty-two percent of consumers conveyed that their impression of a brand became more positive due to receiving a promotional product.
- Reaction – Does the product encourage a change in behavior?
- About 80% of consumers said they looked up a brand after getting a promo product from them, and 87% of Millennials took further action out of curiosity.
- Also among the millennial generation, 88% explained they are more likely to do business with brands associated with promotional products they’ve received over those with no affiliation with promotional products.
- Relativity – Does the product please recipients over other channels?
- When compared to the main channels of broadcast, online, mobile and print advertising, promotional products were considered most effective for motivating action among consumers in all generations (Millennials, Gen Xers, Baby Boomers and the Silent Generation).
- The ideal qualities of advertising discovered were visual appeal (65%) and a clear message (60%), which promotional products accomplish thanks to the help of their physical and tangible features.
- With more consumers being “trained” to be blind to advertising, promo products have shown to be the least ignored by consumers among the major advertising vehicles.
- Eighty-nine percent of surveyed consumers had received a promotional product within the previous six months.
Source: “Built for Life” feature publication by PPB Magazine written by M. Das, based on PPAI’s 2016 Consumer Study with more than 1,000 participating consumers