Second Story Blog

What Thanksgiving Teaches Us About Promotions

With only eight days left in October, Thanksgiving is approaching — and it’s one of those holidays people love for the amazing food, great company and lively conversation it brings. There’s nothing quite like a big turkey and some pumpkin pie to bring people together. Beyond that, what’s one of the best things about the occasion? That’s right: leftovers. It’s hard to beat a turkey sandwich on a dinner roll with some stuffing and sweet potatoes on the side even a week after Thanksgiving.

But what does this have to do with marketing a company? The concept of leftovers actually applies to the value of promotional products: Just like our favorite Thanksgiving meals can be eaten again, great promotional products can be used again. It’s their usefulness on more than one occasion that provides desirable return on investment that you can feel good about.

The reusability of these items is fantastic for events in particular:

Fitted Table Throw (6’): A table throw for trade shows, meet-and-greets and other social events is definitely an item that keeps on giving. It provides a polished appearance thanks to its fitted design and covers all four sides of a table. It’s machine washable and wrinkle-resistant to keep your name looking professional — and it comes in more than a dozen color options to coordinate with your logo.

Giant Tumble Tower Game: This item is perfect for parties and get-togethers! Your name will certainly be remembered when guests have fun playing the game, with your logo imprinted on the bag. The 54 wood blocks will keep people stacking and laughing for a wonderful time.

Script Zippered Padfolio: Another reusable product that’ll get your business high brand exposure over time is this vinyl padfolio, which is ideal for conferences and all-day meetings. It includes a pen loop, four interior pockets and writing pad, and its zipper keeps everything neatly enclosed. Professional and classic, it’s great as a new hire gift or customer thank you.

Metal Wine Stopper: Have a fancy occasion coming up? Are there people in your circle who need to be celebrated for an accomplishment or milestone? This item serves as an excellent favor for dinner guests, as well as a smart giveaway for customers of a wine shop. A personalized wine stopper is a fitting reason to pull out a nice bottle of wine any time of the year.

Round Cork Coasters: For an inexpensive promotion with a big impact, these durable and absorbent coasters are constructed from natural cork material and would pair wonderfully with a drink of choice to show appreciation for customers or employees. They’re fun, creative and practical to keep your business one that people think of again and again.

Thanksgiving is all about food, family and being thankful for what we have — and those leftovers are certainly a benefit as well. This year, let them remind you to invest in promotional items you can reuse for various events for years to come.