Second Story Blog

Reducing Waste One Bag at a Time

Reusable tote bags, have you ever received one? Chances are most of you reading this have. Reusable grocery tote bags and promotional totes are rising as one of the top products in the promotional industry and for good reason. Not only are custom tote bags perfect, memorable, and an inexpensive way...
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Favorite Finds from PPAI

A few of our team members traveled to Las Vegas last month to attend The PPAI Expo at the Mandalay Bay Convention Center. Talk about promotional products! Of all the products we saw at the show, we thought we’d share our ten favorites, which are now available on our site:#1: Happy Face Slo-Release...
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How to Maximize Your Trade Show Experiences

It’s a new year and a new trade show season, and we want to arm you with some tips to help you maximize the shows you attend this year! Before the ShowBeing prepared for a show is crucial to having a successful one that is worth the investment. Here are some action steps to consider and...
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Trade Show Giveaways for Booth Engagement

Attending a trade show is certainly an investment, and to make it one that’s beneficial to your brand, you want to motivate people to stop at your booth to engage with you. How do you do so? Here are some types of items that have proven successful:  Samples. Are you introducing a new...
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Strategize Based on 2017 Trends

Do the promotional products you focus on align with this year’s trends? In order to have the greatest impact, it’s important that your largest marketing efforts land on what matters most to customers. So what do they care about? Good question — here are the main promotional values trending in 2017...
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The How of Using Promo Items at Trade Shows

If you’re in the promotional industry, you already know that handing out promo items during trade shows is a smart idea. How you give them away is important, however, and while you may not have any more shows until 2017, here are some tips to maximize the effort! Try not to print the event...
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Post-Show Favorites

Jake and Jill just got back from the Midwinter Meeting in Chicago and had a great show! Trade shows are one of the best ways to discover what people are looking for, so here are a few items we’d encourage you to check out! Plush Bead Hot/Cold Pack: This therapeutic pack is larger than some of...
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Master Your Tradeshow: Tips and Tricks

Traveling, hauling luggage, navigating your way through a large convention center, setting up a booth, and standing all evening talking with booth visitors...the process can be tiring! However, it's a rewarding experience that leaves you with some very valuable knowledge. Here are some tips for...
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CDA San Francisco 2013

A few weeks ago, Jill and Rochelle flew into California for the CDA Presents show in San Francisco! They had a great time soaking in the city and sharing favorite products with prospective customers. Let’s hear what they had to say about their trip: Had you been to San Francisco...
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Promoting at the 113th Annual AAO Session in Philly

Rochelle and Jake recently made their way to Philadelphia, PA for the American Association of Orthodontists 113th Annual Session! They had a great time exploring the city and sharing products with prospective customers. Here's what they have to share about their trip: Jake, how was your overall...
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