Second Story Blog

Last-Minute Halloween Promotions

What’s spooky and frightful yet full of delight? Our Halloween-inspired products! If you don’t have anything to promote your brand for the season yet, not to worry — you still have time to order a promotional item that’ll get others screaming about you (in a good way, of course).Get creative with...
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July is Ice Cream Month

I scream, you scream, we all scream for ice cream! July is National Ice Cream Month!This fun celebration was established in 1984 by President Ronald Reagan, with the third Sunday of the month being National Ice Cream Day. He recognized that more than 90% of the U.S. population enjoys this sweet...
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Top Summer Promotional Products

Kick off summer with great promotional items! The official start of summer is still 17 days away, but it already feels like the season has turned for many of us thanks to warm weather, longer days and plenty of outdoor events. With more community events like parades, concerts, festivals, outdoor...
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Honoring the Red, White and Blue

If you look at the calendar, you’ll notice there are several holidays coming up that celebrate the United States in some way. Let’s take a quick look at the dates for 2018 and what the celebrations mean:Armed Forces Day – Saturday, May 19A day to thank military members for their patriotic service,...
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2018 Promotional Trends

Want to get creative with your promotions in 2018? Good news: This year’s trends provide more room for creativity than ever before. Let’s take a look at them, along with a product we offer that’d be a great match for each:Trend 1: Brand recognition is powerful. People are attracted to brands that...
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What Story are You Writing?

Everyone’s life is a story that’s constantly unfolding, and we each get to play a role in writing it. Sometimes it feels like an elaborate process in which we can take our time, and other times it feels more like a scribble, with the busyness and rush that life can bring. Either way,...
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Low Prices All Year Long

Did you know we offer Everyday Deals on our website? These deals are designed to save you money every day of the year! As with all of our items, you can customize them based on your company’s goals and promotional vision. Let’s take a look at some of them:High Quality Stereo Earphones with...
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Favorite Finds from PPAI

A few of our team members traveled to Las Vegas last month to attend The PPAI Expo at the Mandalay Bay Convention Center. Talk about promotional products! Of all the products we saw at the show, we thought we’d share our ten favorites, which are now available on our site:#1: Happy Face Slo-Release...
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Custom Products that Feature Retail Packaging

Packaging has a significant impact on customer behavior when it comes to buying retail items: The more attractive the packaging, the more likely the customer will pick up and choose to purchase the item over another. Why? Because the quality of the packaging gives the person an indication of the...
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Grow Your Business with Lip Balm

Lip balm: It’s one of our favorite products to talk about because it’s such an incredible promotional item. There’s so much to love about it! It’s extremely versatile, available in a wide variety of options and we offer a high level of quality that will make your name proud.To demonstrate just how...
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Our Top Holiday Picks

With Thanksgiving under our belts and December just a few days away, it’s safe to say it’s officially the holiday season. Bring out the lights, the music, the tree, and decorations! It’s the most wonderful time of the year, and it’s only right to spread the cheer with those around you. Speaking...
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The Power of Purple

Every 66 seconds, someone in the United States develops Alzheimer’s disease. Nearly 5.4 million Americans have Alzheimer’s today, a disease that kills more than breast cancer and prostate cancer do combined. In fact, it’s the sixth leading cause of death in the nation. Makes you stop and think,...
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Get Ahead of Cold and Flu this Season

While there’s plenty to love about fall, including cooler temps, changing leaves, football games and bonfires, the season also brings with it a higher risk of cold and flu. Be prepared to battle the season with promotional items that are not only practical for this very purpose, but also great for...
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Got Pink?

Have you started to think pink for Breast Cancer Awareness Month in October? It’s a meaningful time of year for thousands of breast cancer survivors, affected family members and friends. Learn how you can support the cause by using thoughtful and effective promotional items.Here are some...
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7 Ways to Promote with Pens

August is Pen Month, so we want to arm you with some ideas for using promotional pens! After all, pens are extremely versatile and thus valuable for increasing name awareness. If you want to use pens to get people thinking of you, here are some creative ways to make it happen: Try a...
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Does Swag Work?

Swag. Customized freebies. Promotional products. Whatever you prefer to call it, does it work? Are promotional products really effective when it comes to cost and impact on recipients?In short, yes. The cost per impression of writing instruments, for example, is one-tenth of a cent in the U.S.,...
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A Toast to Wedding Giveaways

Invitations, decorations, dresses and cake. Tuxedos, flowers, rings and music. Weddings are filled with memories that a bride and groom will never forget, and personalized wedding favors will allow guests to remember the occasion for weeks to come. The question is: What giveaway item should you...
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A Craze to Catch Onto

The latest craze? You guessed it: Fidget spinners. These simple but entertaining items are so popular that stores can’t keep them on their shelves. In fact, a toy shop in Michigan sells close to 150 every day, and of Amazon’s top 20 best-selling toys and games, 18 of them are varieties...
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Sizzling Summer Items

Picnics, weddings, BBQs, camps, pool time, outdoor concerts and more — there are so many things to love about summer! The sun is out for those long daylight hours, whether they’re enjoyed during travel or right in your own community. Plus with kids out of school and people of all ages...
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Promotional Practicality at its Best

No matter how minor it may be, no one enjoys having pain. It can hinder the things we love to do and even our daily tasks, whether we’re working at our desk, attending meetings, traveling, being active through exercise, etc. Wanting to be pain-free is something everyone can relate to, which is...
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Take Me Out to the Ball Game

If you think about it, baseball games foster an environment in which promotional items are almost everywhere. Hats, T-shirts, umbrellas, cups, collectible bats and bobble heads — all of them exist to give recipients as much as exposure to the logo as possible. Fans love it! It shows that they cheer...
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Products to Kick Sales into High Gear

Know of people planning to hit the road for a quick getaway as the weather gets warmer? Whether you’re going 10, 100 or 1,000 miles, it’s important to have the essentials on hand. These essentials are prime opportunities for auto dealerships to share their name and increase auto sales. Here are some...
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St. Patrick’s Day Swag You’ll Love

St. Patrick’s Day is just a month away — but who exactly was Saint Patrick? Here’s a bit of history: Having lived in the fifth century, Saint Patrick was actually born in Britain but was kidnapped at age 16 and taken to Ireland, where he was held captive for six years. He escaped, but later came...
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Know Your Hand Hygiene

Our society highly values personal hygiene, but what about hand hygiene? According to B4 Brands, 95% of people say they practice correct hand hygiene, while studies indicate that only 67% of people actually do it. It’s important to learn the facts when it comes to the subject, as not keeping...
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Oh My Heart

February is American Heart Month! It was in 1964 that this observance began under President Lyndon B. Johnson, and since then, the month of February has focused on cardiovascular health, spreading awareness about its importance and promoting heart health measures.Cardiovascular...
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A Gift for Every Person in the Office

You’d be hard pressed to find someone who doesn’t enjoy the holiday season, but what’s difficult to enjoy sometimes is office gift giving. It can be a downright challenging endeavor, considering the guesswork that goes into getting something appropriate but also...
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6 Desk Must-Haves

Many who work full-time spend nearly the same amount of time at their desk every week as at home (and even if it’s not equal, it’s still a lot). As a result, it’s important to put some effort into making our workspaces as happy and motivating as possible. Let’s take a...
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Industry-Perfect Holiday Gifts

A few weeks ago, we shared some holiday product ideas that we felt would spice up your gifts this year. This week, we want to share some additional ideas that are perfect for the industry you work in. Check out our extensive list! Financial/Insurance:Vintage Style Padfolio: Personalize...
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Hand Sanitizer and Its Effectiveness

We love our hand sanitizer, especially now that cold and flu season is here. Not only is it a great item for brand presence, but it’s also very convenient in places where soap and water aren’t an option — whether that’s on the road, at a trade show booth, etc. And because...
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Spice Up Your Holiday Gifts This Year

Tired of the same old holiday gifts? Let us help you spice them up! Take a look at our picks below — one of them could be the new favorite gift your top clients or employees receive! ATOM Wireless Earbud Headset: No cord needed! The ATOM headset is one of the smallest wireless...
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Bags: Why They Work for Business

A great promotional product is primarily useful but also attractive — because after all, you want your name associated with something people will actually use, enjoying it as they do. Bags fall into both categories: they have a wide variety of uses and they look great, all while showing off...
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Calendars: Why They Work for Business

It doesn’t take long for life to get busy, and keeping organized is essential to avoid missing important meetings and deadlines. The promotional item to help? You guessed it: calendars. A great calendar is important because it is referenced all 365 days of the year — and even with...
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Top 10 Items for Not-for-Profits

With 1.57 million tax-exempt organizations in the United States, all of which are driven to accomplish a particular mission, not-for-profits are one of the top 10 industries that purchase promotional products (NCCS, Hanchey). The reason? It’s a simple and cost-effective way to spread awareness...
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Swing Your Way to Success

Summer weather means opportunity to step onto a golf course and get swinging! Did you know that Americans spend more than $5.6 million on golf supplies a year (SRI International, 2012)? That means they’re a fantastic way to promote! We hope you check out our Golf Outings Idea Center, where...
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50+ New Summer Items

Our last blog post highlighted some awesome travel ideas specific to state, so we thought we’d follow up by sharing some of our new summer items that you can take with you or use right at home! We’ve added more than 50 new items to get you excited about promoting your brand in a fresh...
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Bank on the Power of Power Banks

We live in a society that’s constantly in need of power. Our smart phones, laptops, tablets, GPS sources, Bluetooth speakers — they’re all dependent on power, and we use these devices daily. So how can you take advantage of it? With promotional power banks. Consider this:...
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Summer Lovin’ Promotional Items

Spring is here and summer is just around the corner, which means it’s time to plan for those summer promotions! According to Statistic Brain, swimming and water sports are among the most popular summer vacation activities at 49% after shopping (54%) — so if you notice several...
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Knee-Deep in Drinkware

Check it out! We’ve just added dozens of new drinkware items to our website — about fifty, actually — so we thought we’d highlight a few for you! We’ve got options from stainless steel to polypropylene, all with ample space to feature your custom logo. So let’s...
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Favorite Springtime Activities

What are your favorite outdoor activities in the spring? Maybe there’s something you just can’t wait to do once spring is here to stay? Team members here at Second Story Promotions have a few ideas of their own — so we’ve pulled together a great list of things...
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Post-Show Favorites

Jake and Jill just got back from the Midwinter Meeting in Chicago and had a great show! Trade shows are one of the best ways to discover what people are looking for, so here are a few items we’d encourage you to check out! Plush Bead Hot/Cold Pack: This therapeutic pack is larger than some of...
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Dying for Spring?

With what seems like a long, cold winter in Iowa, we are ready for spring! We’re looking forward to it so much that we’ve already picked out some fun spring items to keep reminding ourselves there is hope for warmer weather soon!  Check out our outdoor section for coolers as you...
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Products on Special in January

We love to offer products on special! It’s a way we can show how much we appreciate working with our customers. Here are a few specials valid through the end of January! Max Glide Click Corporate Pen: With a pillow grip for writing comfort, this corporate pen is a classic way to...
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The Best 10 Items for Winter Giveaways

For those in areas of the nation where cold weather is anything but lacking during the winter, these items will soon be your new favorites. We’ve got your covered with winterproof promotions! Deluxe Snowbrush and Scraper: This heavy-duty snowbrush and scraper will be a lifesaver for your...
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Repurpose Your Promotional Items

Want ideas for repurposing items after a promotion? Sometimes all it takes is a fresh perspective to get a new idea for using a product. We like mixing things up, and hopefully you do too! Here are some creative applications we’ve come up with for you to try. Mason Candy Jar: This jar comes...
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Impress with Food Gifts

Did you know that 50% of all gifts purchased for the holidays are food gifts? And did you know that Second Story Promotions offers a variety of them? Most customers don’t realize they can get their logo on a food gift, as many are used to ordering a gift set from a major food company with their logo...
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Free Shipping on our Top Sellers!

We love offering great deals and promoting the items we especially love! Take advantage of free shipping through October 31 to get our top sellers. There’s no better time to stock up on our products and let your name shine in the hands of those who’ll use them. Whether you choose one or...
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Hello, Fall

Say hello to fall — because it begins in just two days! It’ll soon be time for everything we love about the season: falling leaves, beautiful colors, cool evenings, football games, apple cider, pumpkin spice lattes, and more. We’ve got the just the combination of products that will make your fall...
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Made in the USA

Happy Labor Day! Today we get to celebrate the American labor movement and all the contributions workers have made to our country’s prosperity. And this Friday marks Patriot Day, observed as the National Day of Remembrance, which helps us remember our freedoms and has brought us...
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Hot New Products from ASI Chicago

We strive to offer you the very best in the industry by going to conferences and learning what products are new and successful! At the same time, we don’t choose just anything. We know our customers and want to give them what they’re looking for based on the needs they have — and...
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Ready for Race Day

We want to help you get customers ready for race day with our favorite race day gear! When it comes to training for an upcoming running or biking event, we're here to hook you up. Check out some of the best race gear we have to offer: BottleBand Handle: One of our newest offerings, this item is...
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Pumped About Pens

Around here, we get excited about a lot of things — and one of them is August Pen Month! We've got a wide selection of pens on sale because we love our pens that much! Whether you prefer the sophisticated Fiji Chrome Stylus, the professional Engraved Vienna Pen, or our go-to Max...
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Dynamite Deals — Every Day

We're excited, and you should be too! We've introduced a new section of our website called Everyday Deals — and it's exactly what it sounds like! We keep at least a dozen great products in this category all the time to ensure you're getting the best deals every day. It's savings like never before,...
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