Second Story Blog

2018 Promotional Trends

Want to get creative with your promotions in 2018? Good news: This year’s trends provide more room for creativity than ever before. Let’s take a look at them, along with a product we offer that’d be a great match for each:Trend 1: Brand recognition is powerful. People are attracted to brands that...
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April is Stress Awareness Month

Feeling stressed? Well, you’re not alone. According to The Global Organization for Stress, 75% of adults worldwide say they feel moderate to high levels of stress on a regular basis. The issue can be attributed to a variety of causes, with the top two being job pressure and money in the U.S., as...
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Tips to Thrill Halloween Customers

Seasonal marketing, and in this case, Halloween marketing, gives businesses the opportunity to mix things up and try new strategies to get attention from buyers. From the get-go, customers are more likely to purchase items for special occasions, so you don’t want to miss the chance to reach...
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Strategize Based on 2017 Trends

Do the promotional products you focus on align with this year’s trends? In order to have the greatest impact, it’s important that your largest marketing efforts land on what matters most to customers. So what do they care about? Good question — here are the main promotional values trending in 2017...
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Inspire Gratitude with Generous Promotions

Have you ever noticed how generosity affects other people, or even yourself? Let’s say you pull up to a drive-through pay window, and you’re told that the car ahead of you paid for your meal. Makes you feel pretty grateful, doesn’t it? When generosity is shown to us, it can impact us in a very...
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7 Ways to Promote with Pens

August is Pen Month, so we want to arm you with some ideas for using promotional pens! After all, pens are extremely versatile and thus valuable for increasing name awareness. If you want to use pens to get people thinking of you, here are some creative ways to make it happen: Try a...
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5 Marketing Techniques that Won’t Break the Bank

Your goal is simple: Get your name out there to as many of the right people as possible for the most reasonable price possible. We get it — which is why we want to offer you some practical ways to market your business that require minimal cost. Especially for those smaller businesses out there, your...
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Does Swag Work?

Swag. Customized freebies. Promotional products. Whatever you prefer to call it, does it work? Are promotional products really effective when it comes to cost and impact on recipients?In short, yes. The cost per impression of writing instruments, for example, is one-tenth of a cent in the U.S.,...
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Promos That’ll Make Your Name Pop

There’s nothing quite like sitting back and enjoying a good movie in front of a huge screen with a big bowl of popcorn in your lap. Let’s face it: Who can resist a buttery bowl of popped goodness?Even if you’re someone who prefers to enjoy a movie snack-free (or with a different snack of choice),...
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Sizzling Summer Items

Picnics, weddings, BBQs, camps, pool time, outdoor concerts and more — there are so many things to love about summer! The sun is out for those long daylight hours, whether they’re enjoyed during travel or right in your own community. Plus with kids out of school and people of all ages...
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Why Social Media is Must

For thousands of businesses, social media is a no brainer. To them, having a social media presence is a logical extension of their website that fosters interaction with customers. For others, social media isn’t so important. It should be enough to have great content on your website, right?...
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Take Me Out to the Ball Game

If you think about it, baseball games foster an environment in which promotional items are almost everywhere. Hats, T-shirts, umbrellas, cups, collectible bats and bobble heads — all of them exist to give recipients as much as exposure to the logo as possible. Fans love it! It shows that they cheer...
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Direct Mail the Right Way

When it comes to direct mail, winning promotional products are those that are lightweight (and thus cost-effective) and simple to mail — but why send them in the first place? When you include the thoughtful “extra” of a promotional item, people will have your attention and in turn be more...
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Creativity: In Awards and Earning Them

As much as our world increasingly operates on technology, we still want to ask: Who doesn’t love getting a physical award that they can display proudly?  It’s fantastic to see actual awards that are creative in appearance, but it’s even more fantastic when the work that earns...
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Marketing Ideas for Small Businesses

Small businesses know more than most what it’s like to work with a small marketing budget. We want to help you stretch those dollars, so here’s a list of ideas to market your work in fiscally smart ways:  Publish high quality content. People will respect content that’s...
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Industry-Perfect Holiday Gifts

A few weeks ago, we shared some holiday product ideas that we felt would spice up your gifts this year. This week, we want to share some additional ideas that are perfect for the industry you work in. Check out our extensive list! Financial/Insurance:Vintage Style Padfolio: Personalize...
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4 Ways to Thank Customers with Promo Items

Saying thank you goes a long way when it comes to customer satisfaction, and the happier customers are when they work with you, the more loyal they’ll be. Using promotional items is a fabulous way to foster your client relationships and genuinely communicate how much you appreciate them. In...
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Ready for Halloween?

Halloween is just 42 days away! Be prepared by having promo ideas in your back pocket — not to mention Halloween products at the ready that recipients will love and want to keep.  Are you a dental or orthodontic office? Have a buy back candy program where patients bring in a certain...
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7 Fundraising Ideas

With October being Breast Cancer Awareness Month, it brings up the importance of fundraising for any great cause. But how to do it? That can be a challenging question to answer sometimes. Fortunately, here are some fantastic ideas provided by Youthworks — from pranks and events to...
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Color and Branding

Color is a big deal. It’s no secret that it has an effect on purchase decisions (check out our previous blog post for more on this), which means it also plays an important role when it comes to marketing and developing a brand. With plenty of research on the subject, here are some...
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How to ATTRACT Customers

Acronyms are great for helping increase memory, especially for recalling lists of information — and we have one for your business! Here’s how to ATTRACT customers to all you have to offer: Analyze. Collecting data is an essential step before you take action on new initiatives or plans,...
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Pokémon Promotions

Considering the more than 75 million downloads the mobile app has achieved worldwide, Pokémon Go has been nothing short of viral since its July 5th release date. Users have been captivated by its use of GPS to track movements, in which they find and catch Pokémons by visiting actual...
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Bags: Why They Work for Business

A great promotional product is primarily useful but also attractive — because after all, you want your name associated with something people will actually use, enjoying it as they do. Bags fall into both categories: they have a wide variety of uses and they look great, all while showing off...
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Calendars: Why They Work for Business

It doesn’t take long for life to get busy, and keeping organized is essential to avoid missing important meetings and deadlines. The promotional item to help? You guessed it: calendars. A great calendar is important because it is referenced all 365 days of the year — and even with...
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Swing Your Way to Success

Summer weather means opportunity to step onto a golf course and get swinging! Did you know that Americans spend more than $5.6 million on golf supplies a year (SRI International, 2012)? That means they’re a fantastic way to promote! We hope you check out our Golf Outings Idea Center, where...
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Bank on the Power of Power Banks

We live in a society that’s constantly in need of power. Our smart phones, laptops, tablets, GPS sources, Bluetooth speakers — they’re all dependent on power, and we use these devices daily. So how can you take advantage of it? With promotional power banks. Consider this:...
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Need Product Ideas?

While it may not be difficult to see the power of promotional items, it can sometimes be difficult to determine which item or group of items will provide the most success for your next promotion. This is why we’re so excited to share our new Idea Center with you! As the name suggests,...
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Let's Thank our Nurses

National Nurses Week is coming up May 6-12, ending on the birthday of Florence Nightingale, the pioneer of modern nursing. Supported and promoted by the American Nurses Association (ANA), the week is meant to recognize the contributions nurses make to the community around them. We want to help you...
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Piecing Together Winning Political Promotions

It’s an election year, which means a lot of efforts are made for candidates to stand apart from the rest. Are you looking to make a big impact during your upcoming political event, rally or fundraiser? Do we have giveaway ideas for you! Ibuprofen: With all the headaches that can come...
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Earthy Promotions for Earth Day

Earth Day is coming up on April 22, so it’s time to plan ahead! Did you know that Earth Day started in 1970? It was founded by Gaylord Nelson during his time as a U.S. senator, and the Environmental Protection Agency (EPA) was actually established as a result of this recognized day. So in...
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Nutrition Month Calls for our Help

Did you know that March is National Nutrition Month? A campaign created and led by the Academy of Nutrition and Dietetics, the initiative designates March as a time to focus on making good food choices and developing healthy eating and exercise habits. With your efforts to “Savor the Flavor of...
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Five Ways to Use Your Year-End Budget

It’s tough making decisions about how to use year-end budget dollars wisely. We want to help make those decisions a little easier! The key is to invest in products that are long-lasting to keep your name consistently on people's minds. Here are a few items to give you a jumpstart, with a...
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All Things New

Who doesn't like new stuff? We sure do! We've added a large number of new products this year that we want to share with you. From a wide selection of pens to flash drives, totes, and water bottles, we've got what you need for your next promotion.Here's a highlight of some of our favorites!Plush...
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Pinning Can Get You Winning

For those familiar with Pinterest, who doesn't love the endless creative ideas it provides? So many boards to create and pins to save...the fun overflows! From a business standpoint, it can be a great resource for your clients and a place to interact with them. And it's a great way to market all the...
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Using Social Media to Your Advantage

One of the things we take pride in here at Second Story Promotions is our customer service. We strive to make sure you are 100% happy with your products and that you're getting exactly what you need. Part of our efforts takes place on social media sites, such as Facebook and Twitter. We enjoy...
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What is a brand?

Many of us associate a brand with a certain look, but it turns out there's much more to it than a logo or slogan. A brand encompasses every touch point of your company, including your products, services, and employees. Here is some insight for businesses across the board: 1. What does your...
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Reducing Waste One Bag at a Time

Reusable grocery bags. Do you use them? They're becoming more popular as the world becomes increasingly conscious about the negative impact plastic bags have on spending and the environment. Based on research by the Environmental Protection Agency, more than 380 billion plastic bags are used in the...
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